Exclusive J-Beauty & Global Icons: What’s on the Shelves at Assort Tokyo
Whether you are a Tokyo local or just visiting, finding the right hair care products can be a challenge. At Assort Tokyo, we believe that “Juunin Toiro” (Ten People, Ten Colors) applies not just to your cut and color, but also to how you maintain your hair at home.
We’ve curated a selection of the world’s most effective hair care lines, and with the current exchange rate, there has never been a better time to stock up.
💎 Olaplex: The Global Gold Standard (at a Discount!)
You likely know Olaplex as the ultimate bond-builder for damaged hair. From the intensive No.0 treatment to the No.9 Bond Protector serum, we carry the full product line.
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The Benefit: Olaplex uses a patented molecular technology to repair broken bonds caused by chemical services and heat.
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The Tokyo Advantage: Because of the current strength of the dollar against the Yen ($USD/JPY \approx 160$), purchasing Olaplex here is significantly cheaper than in many other countries. It’s the same professional-grade formula you love, but at a much more traveler-friendly price point.
🌸 Aujua: Japan’s Best-Kept Beauty Secret
If you are looking for something truly exclusive, look no further than Aujua. This premium line by Milbon is only available in Japan and is specifically engineered to address the unique climate and hair concerns found here.
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Quench: For hair that has lost its moisture and softness.
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Fillmellow: Designed to soften hair that has become stiff from heat styling.
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Scalp Care Lines: We carry specialized shampoos and serums like Growsive and Moistcalm for those focusing on scalp health and aging.
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Customization: Aujua is highly specialized, with dozens of combinations to ensure your specific hair texture—be it fine, coarse, or thinning—gets exactly what it needs.
In addition to the heavy hitters like Olaplex and Aujua, our shelves are stocked with a diverse range of high-performance brands that cater to every aesthetic and hair texture. Whether you are looking for eco-conscious care or runway-ready styling, we have something for you.
🖤 Assort Tokyo Exclusive Line
For those who want to take a piece of our signature style home, we offer our own Assort Tokyo Exclusive products. Developed with our professional experience in mind, these are designed to help you recreate that “just walked out of the salon” look every day.
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Multi-Oil (Light & Rich): Versatile oils that provide shine and protection without the weight.
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Multi-Balm: Perfect for adding texture and a polished finish to your styling routine.
🌿 Eco-Luxury & Specialized Care
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Davines: Hailing from Italy, Davines combines high-end hair science with sustainable practices. Their OI line and specialized shampoos are favorites for those who want professional results with a natural touch.
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Kevin Murphy: Skin care for your hair. These products are weightless but provide incredible strength and longevity to your style. We carry essentials like Body.Builder and Hair.Resort.
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Sotir: A sophisticated Japanese line focused on deep hydration and repair, often used to maintain the integrity of hair after intensive treatments.
🎨 Color Maintenance & Styling
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Qualucia & Somarca: If you have invested in a bold new color or a delicate “glow up” tint, these color shampoos (in Purple, Pink, Ash, and more) are essential. They deposit just enough pigment to keep your color vibrant between salon visits.
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Goldwell & StyleSign: Reliable, high-performance styling products. From the Strong Hairspray to their Creative Texture pastes, these are the tools our stylists use to lock in complex looks.
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Cock Grease & Minus: For our male clients looking for a “cool and polished” finish, we carry specialized pomades and waxes that offer everything from high-shine vintage hold to modern matte textures.
At Assort Tokyo, we also carry the renowned Stephen Knoll New York line. This brand is a unique collaboration between celebrity hairstylist Stephen Knoll and Kose’s advanced Japanese research labs, blending high-fashion New York aesthetics with precision Japanese science.
🗽 Stephen Knoll New York: Science Meets Style
Stephen Knoll products are famous for their Nano-Capsule Technology. These microscopic capsules penetrate deep into the hair shaft to deliver active ingredients exactly where they’re needed, rather than just coating the surface.
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In-Salon & At-Home Repair: We use the In-fused Repair Shampoo and Glossy Finish Mask series during appointments to prep your hair. These come in three distinct formulas—Light Bounce, Natural Touch, and Smooth Mellow—allowing us to customize the treatment to your specific hair “goal.”
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Hydro Renew Mist: A cult-favorite leave-in treatment in Japan. It acts as a “liquid serum” for your hair, locking in moisture and protecting against heat damage from blow-drying or ironing.
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Style Memory Series: For those with perms or curls, the Style Memory Lotion and Sprays are game-changers. They provide a “flexible hold” that keeps your shape intact all day while remaining touchably soft.
The Complete Assort Collection
With the addition of Stephen Knoll, our curated selection now offers a full spectrum of care:
🧴 Why Buy at Assort?
Every product on our shelves has been tested by our team on the salon floor. When you purchase here, you aren’t just buying a bottle; you are getting the stylist’s seal of approval.
Remember, you can drop by to restock your favorites anytime—no appointment necessary. And don’t forget to check the latest exchange rates to see how much you’re saving by shopping local in Tokyo!
Personalized Recommendations
During your appointment at Assort Tokyo, our stylists don’t just use these products on you; they use them as a diagnostic tool. We observe how your hair reacts to specific serums and treatments to provide a tailored recommendation.
We take into account:
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Your usual styling routine (Are you a daily blow-dryer or an air-dryer?)
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Specific hair concerns (Frizz, breakage, or lack of volume?)
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Your hair type (The porosity and thickness of your strands.)
Shopping at Assort Tokyo
You don’t need an appointment to upgrade your hair routine! Our retail shelf is open to everyone. Feel free to stop by our studio to browse our collection or ask our front-of-house team for advice on which Aujua or Olaplex product is right for you.
Pro Tip: Take advantage of the current exchange rate! Tourists can enjoy significant savings on these premium brands compared to international retail prices.
Visit us at Assort Tokyo and take the salon-quality experience home with you.
Ready to look your best?
Book your next appointment here: https://app2.bireki.jp/p/reserve/11714/assort_tokyo_en
Address:
B1F Rihei Building, 2-10-28 Kita-Aoyama, Minato-ku, Tokyo, 107-0061