WWDJAPAN's head reporter picks our ASSORT TOKYO article as a must-read

June 26, 2026

The reception counter at ASSORT TOKYO — ASSORT TOKYO, Aoyama, Tokyo

On 26 June 2026, WWDJAPAN's head reporter picked the three members' articles he most wants people in the industry to read. The first one he chose was WWDJAPAN's article on ASSORT TOKYO, our salon in Aoyama, Tokyo.

WWDJAPAN.com publishes analysis, news follow-ups and columns for its paying members. In this series, WWDJAPAN's own reporters recommend the members' articles they learned from themselves, and the ones they most want people in the industry to read.

What he wrote about ASSORT TOKYO

The article he picked is from WWDJAPAN's feature on the shops that visitors to Japan queue for, where ASSORT TOKYO appeared as the hair salon. He notes that more than 90% of the salon's sales come from guests from abroad, and that, at the time, its Instagram had about 352,000 followers and its TikTok more than 850,000 — numbers he calls among the very best in the industry.

He points to the consultation video, one of the reasons the salon is so popular, as worth a close look — and says it is useful reading even for people outside the salon business who want to reach guests from abroad.

The other two articles he chose are about other subjects. The ASSORT TOKYO article itself is for WWDJAPAN's members online and in the printed issue of 8 June 2026.

About WWDJAPAN

WWDJAPAN has followed the fashion and beauty business as a weekly paper since 1979, published under licence from the American WWD.

ASSORT TOKYO is our salon in Aoyama, Tokyo. Its team cuts, colours and perms — digital perms and Japanese straight perms included — for guests from Tokyo and from all over the world, in Japanese and English.

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Written by Assort