NEWS

When we talk about “main character energy” in the salon, this is exactly what we mean. This stunning transformation—crafted by the talented stylists at Assort Tokyo—takes hair from a soft, lived-in vibe to a high-contrast, structural aesthetic that feels like a digital glitch in the best way possible.   ​Let’s dive into the journey from the “Before” to this refreshing, tech-inspired “After.”     ​The Vision: Plum Meets “Baja Blast” ​The inspiration for this palette was a mix of moody sophistication and nostalgic pop culture. We paired a deep, velvety plum purple with the iconic, electric teal of a Baja Blast.     ​Achieving this level of saturation and precision …

ASSORT TOKYO: The Neon Glow-Up | This Season’s “Highlighter” Hair Trend     If you’ve been walking through Omotesando or scrolling through your feed lately, you’ve probably noticed something: the muted tones of last year are making way for something a lot more electric. We’re calling it the “Highlighter” trend—vivid, unapologetic, neon shades that look like they’ve been pulled straight out of a Cyberpunk dream. At Assort Tokyo, we’re seeing a massive surge in requests for these high-visibility hues. From Acid Green to Atomic Orange, these colors aren’t just a choice—they are a statement. The Neon Palette: What’s Trending Now • Electric Acid Green: The ultimate “look at me” color. …

Forget the basic highlights of the past. If you’re looking for hair that looks expensive, effortless, and perfectly lived-in, balayage is the only way to go. It’s the art of hand-painting hair to create a custom glow that grows out beautifully (goodbye, monthly root touch-ups!). Whether you’re a “cool-girl blonde” or a “rich-dimension brunette,” we’ve broken down the top three looks that are currently breaking the internet. 1. 📀 The Dimensional Bronde 🧸 🤎 The Aesthetic: Effortless, rich, and “Quiet Luxury.” • 🕰️ The Process: This style uses a mix of warm honey and caramel tones hand-painted onto a dark chocolate base. The stylist focuses on the mid-lengths and ends, …

With St. Patrick’s Day just around the corner on March 17th, everyone is looking for a way to embrace the “luck of the Irish.” While a green carnation or a festive sweater is a classic choice, why not go a step further? At Assort Tokyo, we believe your hair is the ultimate canvas for self-expression. Green 🟢 is one of the most versatile colors in the spectrum—ranging from soft, ethereal pastels to deep, sophisticated emeralds. If you’re looking to celebrate in style (without looking like a cartoon character), here are our top green hair designs curated by our international stylists.     1. The “Emerald City” Highlights For those who …

💭 Forget subtle balayage—we’re going full “scene queen” but with a high-fashion glow-up. The iconic raccoon tail hair of the mid-2000s is back, and it’s bolder, brighter, and more graphic than ever. Whether you’re rocking neon pink, electric blue, or a classic alt-black and blonde, these horizontal “coonie” stripes are the ultimate way to level up your hair game. 🤫The Secret Sauce: How the Magic Happens ✨ 🫐 Blueberry Baddie 🫟 Achieving that perfectly crisp, pixelated stripe isn’t just a “slap some dye on it” situation. It’s an art form that requires precision (and a very steady hand). Here is the breakdown of how your stylist creates this graphic masterpiece: …

The wait is finally over! Cherry blossom season has arrived in Tokyo, turning our streets into a dreamscape of delicate petals and rosy hues. But this year, the “Sakura View” isn’t just in the parks—it’s on the streets of Omotesando and Aoyama. Pink hair is the undisputed trend of 2026, and at assort Tokyo, we are ready to help you find your perfect “bloom.” 🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸     🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸 Why Pink? Why Now? In Japan, spring represents new beginnings. Just as the cherry blossoms transition from tight buds to full, vibrant flowers, a fresh hair color is the ultimate way to refresh your look. Pink is incredibly versatile; it can be …

​If you’ve been scrolling through your feed lately, you’ve likely noticed a sharp, geometric hairstyle that feels both ancient and futuristic. Meet the Hime Cut (pronounced hee-meh). Rooted in the Japanese Heian period’s courtly aesthetics, this “princess cut” has moved far beyond the palace walls to become a global staple for those who want a look that is unapologetically bold.   ​The classic signature is defined by three distinct components: ♦ ​Straight, blunt bangs across the forehead. ♦ ​Sidelocks (the “hime” layers) cut level with the cheekbones or jawline. ♦ ​Long, straight hair trailing behind.       ​But as the images above show, the modern interpretation is all about …

​If you were watching the 2026 Winter Olympics in Milano Cortina, you likely caught more than just a gold-medal performance from Team USA’s Alysa Liu. You caught a glimpse of the hair trend currently taking Tokyo (and the world) by storm: Horizontal Chunky Stripes. ​At Assort Tokyo, we’ve seen a massive surge in guests asking for this bold, graphic, and unapologetically cool color design. Whether you call it “raccoon tails,” “zebra banding,” or the “Alysa Liu effect,” this look is all about high-contrast precision.   ​What is the “Chunky Stripe” Design? ​Unlike traditional ombré or balayage that aims for a seamless melt, this technique celebrates definition. It involves horizontal sections …