NEWS

We are absolutely obsessed with the creativity our clients bring to the chair, and today’s spotlight is no exception. While we usually see the classic dark-to-light gradient or bright pops of vivid color on the tips, this client wanted something a little more mysterious, moody, and completely custom. Instead of a traditional dip-dye, we flipped the script to create a stunning, reverse-ombré effect that perfectly marries high-fashion drama with an alternative edge. The Look: Deep Cherry & Inky Black This gorgeous look was crafted on medium-to-long hair with long, flowing layers. The hair features an incredibly rich, uniform dark cherry red from the roots all the way through the mid-lengths. …

If you’ve been scrolling through Instagram or TikTok lately, you’ve likely stopped mid-thumb-flick to stare at hair that looks less like it was dyed and more like it was painted by a digital artist. It’s seamless. It’s fluid. It looks like a liquid gradient. Welcome to the world of Vivid Color Melting—the high-impact, ultra-smooth technique that has officially crowned itself the most sought-after creative color trend right now. Whether you want to look like a walking sunset or channel a moody, galactic aura, color melting is the ultimate way to wear vivids. Here is everything you need to know about why this trend is taking over, the different ways to …

We love a dramatic hair transformation, but this one truly stole the show at the salon this week! Our lovely client came in with medium-length, solid black hair looking for a change that was bold, modern, and uniquely their own. After a thorough consultation, we decided to dive headfirst into one of the coolest hair movements taking over the industry right now: Ghost Roots. Here is a closer look at how we achieved this striking, high-contrast look! The Inspiration: The Ghost Root Trend You’ve likely seen this edgy style popping up all over your social feeds. Popularized by trendsetters like Billie Eilish, the “ghost root” trend flips traditional hair coloring …

When you invest in a stunning blonde, silver, or lightened balayage, the clock immediately starts ticking against brassiness. Yellow and warm undertones inevitably creep back into the picture as your salon color ages. Fortunately, purple toning shampoos are the perfect home-care defense. At our location, we offer three powerhouse formulas, each tailored to different hair goals, textures, thickness, and color histories: Qualucia Purple Color Shampoo by Fiole, Olaplex No. 4P Blonde Enhancer Toning Shampoo, and Somarca Purple Color Shampoo. Because “one size fits all” definitely doesn’t apply to hair care, here is a breakdown to help you find your perfect match. 1. Fiole Qualucia Purple Color Shampoo The High-Pigment Powerhouse …

Change is in the air at Assort Tokyo! Every now and then, a client walks through our doors ready to completely reinvent their look. Recently, we had the absolute pleasure of executing a major hair transformation that left us—and our lovely client—obsessed. If you’ve been craving a dramatic shift that screams health, luxury, and style, this one is for you.   The Vision: Rich, Healthy, and Multi-Dimensional Our client came in ready for a big change. Her goals were clear: Go significantly darker Restore a healthy, luxurious, and high-shine finish Freshen up the cut while trying something bold Here is how we brought her dream hair to life. Before: Dull, …

If you’re looking for a world-class hair experience in the heart of Tokyo, Assort Tokyo is likely at the top of your list. Known for our international vibe and English-speaking stylists, it’s a go-to for locals and expats alike. However, booking a hair appointment in Japan can sometimes feel like solving a puzzle—especially when it comes to timing. To help you plan your day, we’ve put together this “cheat sheet” on the services offered to answer your FAQs and approximately how long you should expect to be in the chair.   ⚠️ Important Disclaimers Before we dive into our menu, there are two important things to keep in mind to …

                                                                                   The highly anticipated release of The Devil Wears Prada 2 has reignited the world’s obsession with the high-fashion hair of Miranda Priestly, Andy Sachs, and Emily Charlton. While the original film gave us iconic looks of the 2000s, the sequel modernizes these powerful styles for a new era. If you’re in Tokyo and ready to trade your “lumpy blue sweater” for a look that screams Runway executive, here is …

There is a reason the platinum blonde transformation remains the ultimate hair “flex” at Assort Tokyo. It isn’t just a color change; it’s a total shift in energy. Whether you’re aiming for a cool Nordic ice, a creamy champagne, or a futuristic silver, our stylists specialize in the “Juunin Toiro” (ten people, ten colors) philosophy—ensuring your blonde is as unique as you are. However, as anyone who has sat in a stylist’s chair for six hours knows, the road to “Ice Queen” or “Platinum King” status is paved with patience, purple shampoo, and expert science. 1. The Reality Check: It’s a Journey, Not a Jump Unless you’re starting with natural …

There is something so special about a salon date. 💕 Whether you’re looking to match your energy or completely reinvent yourselves, we love being the backdrop for your “new look” reveals. This week at Assort Tokyo, we had four incredible couples stop by, each with a totally different vibe. Check out these gorgeous transformations! 1. Seeing Double: The Power of Pink 💖 First up, we had this duo who decided that one pop of color just wasn’t enough. They went for matching candy-pink hues that absolutely light up the room! There’s nothing more iconic than coordinating your hair color with your partner—it’s the ultimate style statement. 🌸 The Look: Vibrant, …

Ever feel like your hair is stuck in “default mode”? That was the vibe before we started this total hair 180! We took a trip to Assort Tokyo to say goodbye to plain brown locks and hello to a look that is equal parts sweet and street. Check out this incredible double-process creative color transformation: ✨ The Glow-Up Breakdown The Base: We moved away from natural brown to a soft, multidimensional bubblegum pink. It’s bright, playful, and gives off major main-character energy! The Detail: The star of the show? Those iconic raccoon stripes (aka “scene stripes”) tucked into the fringe. This Y2K-inspired touch adds a edgy, graphic pop that makes …