NEWS

At Assort, we love a hair transformation as much as anyone, but there is one line we simply won’t cross: mixing bleach and perms. While it might be tempting to chase both texture and a lighter shade, the chemical reality is a recipe for disaster.   😱 The Science of “Over-Processing” 😱 Both perming and bleaching are intense chemical processes that alter the internal structure of your hair: Bleaching Perming Bleaching dissolves and removes your natural pigment by opening the cuticle and breaking down the hair’s protein bonds. This step is necessary for those wanting a unique color design or tone lighter than their natural hair or currently dyed hair. …

There is something so special about a salon date. 💕 Whether you’re looking to match your energy or completely reinvent yourselves, we love being the backdrop for your “new look” reveals. This week at Assort Tokyo, we had four incredible couples stop by, each with a totally different vibe. Check out these gorgeous transformations! 1. Seeing Double: The Power of Pink 💖 First up, we had this duo who decided that one pop of color just wasn’t enough. They went for matching candy-pink hues that absolutely light up the room! There’s nothing more iconic than coordinating your hair color with your partner—it’s the ultimate style statement. 🌸 The Look: Vibrant, …

If you’ve been scrolling through your feed lately, you’ve likely seen the 🦋 Butterfly Haircut 🦋 taking the beauty world by storm. It’s the perfect “best of both worlds” style—giving you the bouncy, voluminous drama of a short cut without sacrificing your long-term length. At Assort Tokyo, we’ve been seeing a massive surge in clients asking for this specific silhouette. Whether you’re looking to lighten up heavy strands or add some much-needed movement to a flat mane, here is why the butterfly cut is the ultimate Tokyo trend right now. What Exactly is the “Butterfly” Cut? Think of it as the more polished, sophisticated cousin of the 70s shag and the …

Ever feel like your hair is stuck in “default mode”? That was the vibe before we started this total hair 180! We took a trip to Assort Tokyo to say goodbye to plain brown locks and hello to a look that is equal parts sweet and street. Check out this incredible double-process creative color transformation: ✨ The Glow-Up Breakdown The Base: We moved away from natural brown to a soft, multidimensional bubblegum pink. It’s bright, playful, and gives off major main-character energy! The Detail: The star of the show? Those iconic raccoon stripes (aka “scene stripes”) tucked into the fringe. This Y2K-inspired touch adds a edgy, graphic pop that makes …

Planning a fresh look at Assort International Hair Salon Tokyo? We’ve designed our booking system to be as seamless as your next haircut. To help you navigate the process, here is a step-by-step guide to securing your chair with one of our world-class stylists. 1. Start with Your Language Head over to our homepage and locate the booking section. We offer full support in both Japanese and English to ensure nothing gets lost in translation. Click the button for your preferred language to begin. 2. Customize Your Service Browse through our comprehensive service menu. Whether you are looking for a precision cut, vibrant color, or a specialized perm, simply check …

At Assort Tokyo, we believe in the philosophy of Juunin Toiro (十人十色)—ten people, ten colors. Everyone’s hair has a unique story, a specific texture, and a personal style. To honor that individuality, we’ve developed our own professional styling line designed to bridge the gap between salon-fresh hair and your daily routine. Whether you’re looking for a glass-like shine, effortless movement, or a perfectly piecey “lived-in” look, our Multi Oil and Multi Balm are the essential tools for the job. Here is everything you need to know about our trio of hair heroes. 1. Assort Multi Oil (LIGHT) The Weightless Shine Enhancer If you have fine hair, or if you simply …

Are you tired of battling humidity every morning? Dreaming of hair that stays sleek and glossy without hours of blow-drying and flat-ironing? At Assort Tokyo, we specialize in the art of the Japanese Straight Perm—a permanent hair straightening treatment that transforms even the most rebellious textures into smooth, manageable locks. Why Choose a Japanese Straight Perm? Unlike temporary keratin treatments that wash out over time, a Japanese Straight Perm (also known as thermal reconditioning) permanently alters the hair structure. ♦ Low Maintenance: Wake up with “ready-to-go” hair every single day. ♦ Weather-Proof: Say goodbye to frizz on rainy or humid Tokyo days. ♦ High Shine: The process seals the cuticle, …

When Japanese pop culture meets high-end hair design, the result is nothing short of legendary. At Assort Tokyo, we recently took a client on a journey from a classic, wavy brunette to a look that radiates main-character energy. This wasn’t just a routine “cut and color”—it was a calculated tribute to one of the most iconic figures in Tokusatsu history. ✨📽️ The Vision: The “Mizushima Hiro” Silhouette 🎞️✨ The foundation of any great look is the architecture. For this transformation, we looked to the mid-2000s style of actor Mizushima Hiro, specifically during his era portraying the legendary Souji Tendou. The Cut: We moved away from the heavy, uniform waves seen …

Serving Sweetness: Introducing The “Rainbow Confetti Cake” Pixie 🎂🌈 Forget everything you know about “subtle” highlights. At Assort Tokyo, we believe your hair should be as celebratory as a birthday party—and our latest color creation is the ultimate sugar rush! Check out this stunning Confetti Cake Pixie that has us absolutely obsessed. Our stylist took the classic bleach-blonde base and treated it like a fresh coat of buttercream frosting, hand-painting “sprinkles” of vibrant color throughout. The Recipe for the Perfect Pixie 🧚 Our client came in with a vision (just look at that mood board! 📱✨) and we turned the saturation all the way up. To achieve this look, we …

Tiny Bubbles, Big Results: Why We’re Giving Away Our Secret Weapon for Your Best Hair Ever! If you’re a traveler or an expat in Tokyo, you likely already heard of us. Renowned for our English-speaking staff and world-class hospitality, we are the go-to salon for international hair textures. But on your next visit, you might notice something different at the shampoo station—and it sounds like magic. We know traveling or living abroad can be tough on your hair. Between different water types, city pollutants, and the stress of travel, your hair can start to feel heavy, dull, or “just not right.” As a special thank you for choosing us during …