NEWS

At Assort Tokyo, we celebrate individuality. Our philosophy, Juunin Toiro (ten people, ten colors), means we know that no two curls are the same. Whether you have tight coils, beachy waves, or something in between, the right product is the difference between a “good hair day” and a “masterpiece.” Curly hair naturally craves two things: moisture and structure. Here are the five heavy-hitters we use in-salon to keep our clients’ curls hydrated, defined, and frizz-free.       1. Wella Professionals: Ultime Repair Miracle Hair Rescue This is the “emergency button” for hair that feels a bit tired or over-processed. Formulated with AHA to rebuild internal strength and Omega-9 to …

The Calico Trend: Why Multi-Tonal Patchwork is Taking Over Assort Tokyo If you’ve been scrolling through your feed lately, you’ve likely noticed a shift away from seamless balayage toward something much more intentional, artistic, and—dare we say—a little bit wild. Enter: The Calico Hair Design. 🐈⚫⚪🟠 Inspired by the patchy, multi-colored coats of calico cats, this look is all about high-contrast color blocking. At Assort Tokyo, we’re taking this “patchwork” aesthetic and tailoring it to every hair length and texture. Whether you’re rocking a sharp wolf cut or long, flowing layers, here is how we’re bringing the calico vibe to life. 1. The Short & Spiky Edge For those with …

Move over, mullets—there’s a thinner, feistier player back in the game. Once the undisputed king of questionable 80s choices, the rat tail has been resurrected, refined, and completely reimagined at Assort Tokyo. We aren’t talking about your uncle’s dusty backyard braid anymore. This is high-fashion rebellion, and we’re seeing it pop up in ways that’ll make you do a double-take. Ready to join the tail-end of the trend? Here’s how we’re rocking it. 1. The OG: The Traditional Single Tail For the purists, the traditional single rat tail remains a powerful statement of “I do what I want.” Whether it’s a tight, singular braid at the nape or a sleek, …

From Sleek to Spiraled: The Ultimate Hair Transformation at Assort Tokyo If you’ve been scrolling through Tokyo hair trends lately, you’ve likely seen a shift toward high-texture, “main character” energy. While the classic Japanese “straight and shiny” look is timeless, more people are opting for the bold, voluminous definition of a Spiral Perm. Today, we’re breaking down a stunning transformation recently completed here at Assort Tokyo, featuring a transition from flat, straight hair to a head full of high-definition coils. The “Before”: Dreaming of Volume   Our client arrived with beautiful, healthy, but very straight dark hair. While sleek, the hair lacked movement and tended to lay flat against the …

Ready to turn heads with a hair color that’s as unique as you are? Forget simple highlights – the hottest trend in hair is the split-dye! From subtle transitions to high-contrast statements, rocking two vibrant shades is the ultimate way to express yourself. But this bold look requires more than just a trip to the salon. It’s an investment in your style and a commitment to careful maintenance. In this blog post, we’ll dive into the world of split-dye, explaining exactly why it’s trending, how your stylist creates the magic, and crucial tips to keep your colors looking freshly-dyed.     🔺The Rise of Dual-Toned Hair 🔺   The split-dye …

Spring has officially arrived in Tokyo, and while the cherry blossoms are pink, we’re feeling a different kind of floral inspiration this season. If you’ve been waiting for a sign to ditch the neutrals and embrace a bold, vivid look, this is it! We recently had the pleasure of transforming our lovely client’s hair from a brunette base with a complex pink color history into this electric, multidimensional violet masterpiece.   From Pink & Brown to Purple Perfection Transforming hair with previous color “baggage” (like stubborn pink pigments) requires a master touch. To achieve this level of clarity and saturation, our stylists performed a specialized Triple Process Color Service. What …

Whether you are a Tokyo local or just visiting, finding the right hair care products can be a challenge. At Assort Tokyo, we believe that “Juunin Toiro” (Ten People, Ten Colors) applies not just to your cut and color, but also to how you maintain your hair at home. We’ve curated a selection of the world’s most effective hair care lines, and with the current exchange rate, there has never been a better time to stock up. 💎 Olaplex: The Global Gold Standard (at a Discount!) You likely know Olaplex as the ultimate bond-builder for damaged hair. From the intensive No.0 treatment to the No.9 Bond Protector serum, we carry the …

🚦 From the neon-soaked streets of Harajuku to the gritty runways of 90s London, there is one hair trend that consistently refuses to stay in the past: The Dip Dye. While other coloring techniques like balayage strive for “natural” and “sun-kissed,” the dip dye is its rebellious, cool-girl cousin. It’s a deliberate, high-contrast statement that says you aren’t afraid to play with color. Whether it’s a shocking cobalt blue or a sophisticated “tuxedo” black-and-silver, the dip dye remains a timeless staple in hair design.   💬 What Exactly Is a Dip Dye? 💬   In its purest form, a dip dye looks exactly like it sounds—as if you took the …

Transform Your Hair: The Ultimate Guide to Tokio Inkarami at Assort Tokyo If you’ve been searching for a way to breathe life back into tired, damaged, or chemically treated hair, you’ve likely heard the buzz about Tokio Inkarami. At Assort Tokyo, we specialize in this “king of hair treatments”—a Japanese powerhouse designed to do more than just coat your hair. It actually rebuilds it from the inside out. Here is why this treatment is the ultimate “glow up” for your hair. Why Choose Tokio Inkarami? Unlike standard conditioners that only provide temporary softness, Tokio Inkarami uses a patented Inkarami technology. This process involves a chemical reaction where keratin molecules are …

Have you ever walked out of a salon, looked in the mirror, and thought, “This looks great… but it’s not what I asked for”? • • At Assort Tokyo, we believe the secret to a perfect hair transformation isn’t just in the scissors or the dye bowl—it’s in the conversation that happens before we even pick them up. 🗣️Precision Through Conversation   We take immense pride in our thoroughness. We don’t believe in rushing you into the chair to hit a quota. Instead, we spend an intentional, adequate amount of time asking the right questions. Why? Because your hair is as unique as your DNA. To ensure you leave with …