NEWS

If you’ve been scrolling through your feed lately and felt a sudden craving for something sweet, you aren’t alone. The hair world is currently obsessed with a look that is as bold as it is nostalgic: Neapolitan Hair.   💗 Moving away from the ultra-blended, “natural” balayage of years past, Neapolitan hair is all about high-contrast, intentional ribbons of color. By combining a rich Chocolate base with creamy Vanilla blonde and a pop of Strawberry pink, this trend offers a sophisticated yet playful way to wear fantasy colors without losing the depth of a traditional brunette look.   💌 The Recipe: How to Achieve the Neapolitan Swirl       …

When we talk about “main character energy” in the salon, this is exactly what we mean. This stunning transformation—crafted by the talented stylists at Assort Tokyo—takes hair from a soft, lived-in vibe to a high-contrast, structural aesthetic that feels like a digital glitch in the best way possible.   ​Let’s dive into the journey from the “Before” to this refreshing, tech-inspired “After.”     ​The Vision: Plum Meets “Baja Blast” ​The inspiration for this palette was a mix of moody sophistication and nostalgic pop culture. We paired a deep, velvety plum purple with the iconic, electric teal of a Baja Blast.     ​Achieving this level of saturation and precision …

ASSORT TOKYO: The Neon Glow-Up | This Season’s “Highlighter” Hair Trend     If you’ve been walking through Omotesando or scrolling through your feed lately, you’ve probably noticed something: the muted tones of last year are making way for something a lot more electric. We’re calling it the “Highlighter” trend—vivid, unapologetic, neon shades that look like they’ve been pulled straight out of a Cyberpunk dream. At Assort Tokyo, we’re seeing a massive surge in requests for these high-visibility hues. From Acid Green to Atomic Orange, these colors aren’t just a choice—they are a statement. The Neon Palette: What’s Trending Now • Electric Acid Green: The ultimate “look at me” color. …

Spring is in the air, and in Tokyo, that means two things: pink petals everywhere and the desperate need for a caffeine kick to fuel your Hanami strolls. If you’re heading to Assort Tokyo for a fresh cut or color, I’ve found the absolute perfect pit-stop: Latte Art Mania Tokyo. Located in Kita-Aoyama, this spot isn’t just a cafe; it’s a stage for coffee wizardry. It’s run by a latte art champion, so your drink won’t just taste good—it’ll be a literal masterpiece. 🌸 The Seasonal Star: Sakura Menu Right now, they are leaning into the season with a limited-time Sakura Seasonal Menu. While they are famous for their signature …

Forget the basic highlights of the past. If you’re looking for hair that looks expensive, effortless, and perfectly lived-in, balayage is the only way to go. It’s the art of hand-painting hair to create a custom glow that grows out beautifully (goodbye, monthly root touch-ups!). Whether you’re a “cool-girl blonde” or a “rich-dimension brunette,” we’ve broken down the top three looks that are currently breaking the internet. 1. 📀 The Dimensional Bronde 🧸 🤎 The Aesthetic: Effortless, rich, and “Quiet Luxury.” • 🕰️ The Process: This style uses a mix of warm honey and caramel tones hand-painted onto a dark chocolate base. The stylist focuses on the mid-lengths and ends, …

With St. Patrick’s Day just around the corner on March 17th, everyone is looking for a way to embrace the “luck of the Irish.” While a green carnation or a festive sweater is a classic choice, why not go a step further? At Assort Tokyo, we believe your hair is the ultimate canvas for self-expression. Green 🟢 is one of the most versatile colors in the spectrum—ranging from soft, ethereal pastels to deep, sophisticated emeralds. If you’re looking to celebrate in style (without looking like a cartoon character), here are our top green hair designs curated by our international stylists.     1. The “Emerald City” Highlights For those who …

Spring in Tokyo is more than just cherry blossoms and iced lattes; it’s the season of the “New Me.” If you’re looking to shed your winter layers and step into the sunlight with a completely transformed vibe, there is one trend dominating the streets of Omotesando and Harajuku right now: Baby Bangs. Whether you call them mini bangs, micro bangs, or baby bangs, these short-and-sweet fringes are the boldest way to refresh your style without losing your length. At Assort Tokyo, our international team is seeing a massive surge in requests for this high-impact cut. Here’s why it might be the perfect move for your spring makeover.   👶🏻The “Instant Accessory” for …

Elevate Your Mane: Meet Mina Ueta, Assort Tokyo’s Textured Hair Authority ​Finding a stylist who truly understands the complexity and beauty of textured hair can be a challenge—especially in a city like Tokyo. Enter Mina Ueta, a freelance specialist based at the renowned Assort Tokyo, who is quietly revolutionizing the city’s hair scene. ​ Whether you’re a Tokyo local or just passing through, Mina is the go-to expert for anyone seeking high-quality craftsmanship paired with a deep understanding of hair health.   ​Versatile Excellence for Everyone ​One of the most remarkable things about Mina’s portfolio is its diversity. She is a true master of her craft, providing top-tier services to …

💭 Forget subtle balayage—we’re going full “scene queen” but with a high-fashion glow-up. The iconic raccoon tail hair of the mid-2000s is back, and it’s bolder, brighter, and more graphic than ever. Whether you’re rocking neon pink, electric blue, or a classic alt-black and blonde, these horizontal “coonie” stripes are the ultimate way to level up your hair game. 🤫The Secret Sauce: How the Magic Happens ✨ 🫐 Blueberry Baddie 🫟 Achieving that perfectly crisp, pixelated stripe isn’t just a “slap some dye on it” situation. It’s an art form that requires precision (and a very steady hand). Here is the breakdown of how your stylist creates this graphic masterpiece: …

 Treat Your Tresses: The Magic of Aujua 4-Step at Assort Tokyo    In a city as fast-paced as Tokyo, finding a moment to slow down and breathe is the ultimate luxury. We believe your hair appointment shouldn’t just be another “to-do” on your list—it should be a total retreat for your soul (and your strands!). If you’ve been feeling like your hair is a little tired, dry, or just missing that “main character” shine, let us introduce you to our secret weapon: the Aujua 4-Step Salon Treatment.    What is Aujua? (And why is everyone obsessed?) Born from advanced Japanese hair research, Aujua isn’t a “one-size-fits-all” product. It’s a personalized system designed to target …